Car Rental Company Pulls Offerings From Online Travel Site

Car Rental Company Pulls Offerings From Online Travel Site

Customers look to be on the losing end of a battle between travel suppliers and online travel sites. First it was just involving US airlines, and now car rental companies are joining the fight. Rental car giant Enterprise has just announced that it plans to pull its rental offerings off of the popular online travel site Orbitz beginning April 1 due to a dispute over which of Enterprise's brands would be featured on Orbitz.

Enterprise operates Alamo Rent A Car, National Car Rental, and Enterprise brands, and the company claims that Orbitz demands "unacceptably high" commission rates. This is the second major loss for the travel site, after American Airlines defected in hopes of driving more sales via its in-house "Direct Connect" distribution system. This is possibly becoming a trend, as travel suppliers appear to be getting fed up with online travel agencies.

Photo source dlisbona


This entry was posted on Wednesday, April 6th, 2011 at 8:04 am and is filed under Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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